15 Basic Appeals

â€Å"Advertising: 15 Basic Appeals† by Jib Fowles (from â€Å"Mass Advertising As Social Forecast†) 1. Need for sex- surprisingly, Fowles found that only 2 percent of the television ads, he surveyed used this appeal. It may  be too blatant, he concluded, and often detracts from the product. 2. Need for affiliation- the largest number of ads use this approach: you are looking for friendship? Advertisers can also use this negatively, to make you worry that you'll lose friends if you don't use a certain product. 3. Need to nurture- every time you see a puppy or a kitten or a child, the appeal is to your paternal or maternal instincts. . Need for guidance- a father or mother figure can appeal to your desire for someone to care for you, s you won't have to worry. Betty Crocker is a good example. 5. Need to aggress- we all have had a desire to get even, and some ads give you this satisfaction. 6. Need to achieve- the ability to accomplish something difficult and succeed id entifies the product with winning. Sports figures as spokespersons project this image. 7. Need to dominate- the power we lack is what we can look for in a commercial â€Å"master the possibilities. † 8. Need for prominence- we want to be admired and respected; to have high social status.Tasteful china and classic diamonds offer this potential. 9. Need for attention- we want people to notice us; we want to be looked at. Cosmetics are a natural for this approach. 10. Need for autonomy- within a crowded environment, we want to be singled out, to be a â€Å"breed apart. † This can also be used negatively: you may be left out if you don't use a particular product. 11. Need to escape- flight is very appealing; you can imagine adventures you cannot have; the idea of escape is pleasurable. 12. Need to feel safe- to be free from threats, to be secure is the appeal of many insurance and bank ads. 3. Need for aesthetic sensations-beauty attracts us, and classic art or dance makes us feel creative, enhanced. 14. Need to satisfy curiosity-facts support our belief that information is quantifiable and numbers and diagrams make our choices seem scientific. 15. Psychological needs- Fowles defines sex (item no. 1) as a biological need, and so he classifies our need to sleep, eat, and drink in this category. Advertisers for juicy pizza are especially appealing late at night. Source: Media Impact Introduction to Mass Media (4th Ed) Author: Shirley Biagi,   Wadsworth

Sample Costs to Produce Processing Tomatoes

TM-SV-08-1 UNIVERSITY OF CALIFORNIA – COOPERATIVE EXTENSION 2008 SAMPLE COSTS TO PRODUCE PROCESSING TOMATOES TRANSPLANTED IN THE SACRAMENTO VALLEY Prepared by: Gene Miyao Karen M. Klonsky Pete Livingston UC Cooperative Extension Farm Advisor, Yolo, Solano, & Sacramento Counties UC Cooperative Extension Specialist, Department of Agricultural and Resource Economics, UC Davis UC Cooperative Extension Staff Research Associate, Department of Agricultural and Resource Economics, UC DavisUC COOPERATIVE EXTENSION SAMPLE COSTS TO PRODUCE PROCESSING TOMATOES TRANSPLANTED In the Sacramento Valley – 2008 CONTENTS INTRODUCTION †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 2 ASSUMPTIONS †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ CULTURAL PRACTICES AND MATERIAL INPUTS †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 3 CASH OVERHEAD †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 5 NON-CASH OVERHEAD †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ REFERENCES †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢ € ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 8 TABLE 1. COSTS PER ACRE TO PRODUCE PROCESSING TOMATOES †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 10 TABLE 2. COSTS AND RETURNS PER ACRE TO PRODUCE PROCESSING TOMATOES †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 12 TABLE 3.MONTHLY CASH COSTS PER ACRE TO PRODUCE PROCESSING TOMATOES †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 14 TABLE 4. WHOLE FARM ANNUAL EQUIPMENT, INVESTMENT, AND BUSINESS OVERHEAD COSTS †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 15 TABLE 5. HOURLY EQUIPMENT COSTS †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 17 TABLE 6. RANGING ANALYSIS †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 8 TABLE 7. COSTS AND RETURNS/ BREAKEVEN ANALYSIS †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã ¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 19 TABLE 8. DETAILS OF O PERATIONS †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 20 INTRODUCTION The sample costs to produce transplanted processing tomatoes in the Sacramento Valley is based on the 2007 cost and returns study practices using 2008 prices and are presented in this study.The price adjustments are for fuel, fertilizers, pesticides, water, labor rates, interest rates, and some cash overhead costs. This study is intended as a guide only, and can be used to make production decisions, determine potential returns, prepare budgets and evaluate production loans. Pr actices described are based on production practices considered typical for the crop and area, but may not apply to every situation. Sample costs for labor, materials, equipment, and custom services are based on current figures.Blank columns, â€Å"Your Costs†, in Tables 1 and 2 are provided to enter actual costs of an individual farm operation. The hypothetical farm operations, production practices, overhead, and calculations are described under the assumptions. For additional information or an explanation of the calculations used in the study, call the Department of Agricultural and Resource Economics, University of California, Davis, (530) 752-2414 or the local UC Cooperative Extension office.Two additional cost of production study for processing tomatoes grown in this region are also available: â€Å"Sample Costs To Produce Processing Tomatoes, Direct Seeded, In the Sacramento Valley – 2007†, and â€Å"Sample Costs To Produce Processing Tomatoes, Transplante d, In the Sacramento Valley – 2007†. Sample Cost of Production Studies for many commodities are available and can be requested through the Department of Agricultural Economics, UC Davis, (530) 752-2414. Current studies can be downloaded from the department website http://coststudies. ucdavis. edu/ or obtained from selected county UC Cooperative Extension offices.The University of California prohibits discrimination or harassment of any person on the basis of race, color, national origin, religion, sex, gender identity , pregnancy (including childbirth, and medical conditions related to pregnancy or childbirth), physical or mental disability , medical condition (cancer-related or genetic characteristics), ancestry, marital status, age, sexual orientation, citizenship, or service in the uniformed services (as defined by the Uniformed Services Employment and Reemployment Rights Act of 1994: service in the uniformed services includes membership, application for membership, performance of service, application for service, or obligation for service in the uniformed services) in any of its programs or activities. University policy also prohibits reprisal or retaliation against any person in any of its programs or activities for making a complaint of discrimination or sexual harassment or for using or participating in the investigation or resolution process of any such complaint. University policy is intended to be consistent with the provisions of applicable State and Federal laws.Inquiries regarding the University’s nondiscrimination policies may be directed to the Affirmative Action/Equal Opportunity Director, University of California, Agriculture and Natural Resources, 1111 Franklin Street, 6th Floor, Oakland, CA 94607, (510) 987-0096. 2008 Transplanted Processing Tomato Cost and Returns Study Sacramento Valley UC Cooperative Extension 2 ASSUMPTIONS The following assumptions refer to tables 1 to 8 and pertain to sample costs and returns to prod uce transplanted processing tomatoes in the Sacramento Valley. Input prices and interest rates are based on 2008 values. However, production practices were not updated from the 2007 study. Practices described are not recommendations by the University of California, but represent production practices considered typical of a well-managed farm for this crop and area.Some of the costs and practices listed may not be applicable to all situations nor used during every production year and/or additional ones not indicated may be needed. Processing tomato cultural practices and material input costs will vary by grower and region, and can be significant. The practices and inputs used in the cost study serve as a guide only. The costs are shown on an annual, per acre basis. The use of trade names in this report does not constitute an endorsement or recommendation by the University of California nor is any criticism implied by omission of other similar products. Farm. The hypothetical field and row-crop farm consists of 2,900 non-contiguous acres of rented land.Tomatoes are transplanted on 630 acres (70% of the tomato acreage) and direct seeded on 270 acres (30% of the tomato acreage) for a total of 900 acres. Two thousand acres are planted to other rotational crops including alfalfa hay, field corn, safflower, sunflower, dry beans and/or wheat. For direct seeded tomato operations, please refer to the study titled, â€Å"Sample Costs to Produce Processing Tomatoes, Directed Seeded, in the Sacramento Valley – 2007†. The grower also owns various investments such as a shop and an equipment yard. In this report, practices completed on less than 100% of the acres are denoted as a percentage of the total tomato crop acreage.CULTURAL PRACTICES AND MATERIAL INPUTS Land Preparation. Primary tillage which includes laser leveling, discing, rolling, subsoiling, land planing, and listing beds is done from August through early November in the year preceding transplanting. To maintain surface grade, 4% of the acres are laser leveled each year. Fields are stubbledisced and rolled (using a rice roller). Fields are subsoiled in two passes to a 30-inch depth and rolled. A medium-duty disk with a flat roller following is used. Ground is smoothed in two passes with a triplane. Beds on five-foot centers are made with a six-bed lister, and then shaped with a bed-shaper cultivator.Transplanting. Planting is spread over a three-month period (late March through early June) to meet contracted weekly delivery schedules at harvest. The transplants are planted in a single line per bed. Direct seed is for the early season and precedes transplanting. All of the 630 acres are custom planted with greenhouse-grown transplants. Costs for extra seed (15%) purchased to allow for less than 100% germination and for non-plantable transplants are included in the respective categories in Table 2. Fertilization. In the fall, ahead of listing beds, a soil amendment, gypsum at 3. 0 tons per acre is custom broadcast spread on 20% of the acres.After listing, as part of the bed shaping operation, 11-52-0 is shanked into the beds at 100 pounds per acre. Prior to planting, liquid starter fertilizer, 8-24-6 plus zinc, is banded below the seed line at 15 gallons of material per acre. Nitrogen fertilizer, UN-32 at 150 pounds of N per acre is sidedress-banded at layby. Additional N is applied under special needs on 20% of acres as CAN 17 at 100 pounds of product per acre as a sidedress. Irrigation. In this study, water is calculated to cost $31. 92 per acre-foot or $2. 66 per acre-inch and is a combination of 1/2 well water ($47. 67 per acre-foot) and 1/2 canal delivered surface water ($16. 17 per acre-foot).The irrigation costs shown in Tables 1 and 3 include water, pumping, and labor charges. The transplants receive a single sprinkler irrigation after planting. Prior to initial furrow irrigation, fields are all chiseled to 12 inches deep in the furrow. Eight furrow irrigations are applied during the season. In 2008 Transplanted Processing Tomato Cost and Returns Study Sacramento Valley UC Cooperative Extension 3 this study 3. 5 acre-feet (42 acre-inches) is applied to the crop – 2. 0 acre-inches by sprinkler and 40 acreinches by furrow. Although sub-surface drip irrigation is gaining in popularity, it is not used in this study. Pest Management. The pesticides and rates mentioned in this cost study are listed n Integrated Pest Management for Tomatoes and UC Pest Management Guidelines, Tomato. For more information on other pesticides available, pest identification, monitoring, and management visit the UC IPM website at www. ipm. ucdavis. edu. Written recommendations are required for many pesticides and are made by licensed pest control advisors. For information and pesticide use permits, contact the local county agricultural commissioner's office. Weeds. Beginning in January, Roundup plus Goal is sprayed on the fallow beds to control eme rged weeds and repeated later with Roundup only. Before planting, the beds are cultivated twice to control weeds and to prepare the seedbed.Wilcox Performer conditions bed and applies starter fertilizer. Trifluralin is broadcast sprayed at 1. 0 pint per acre and incorporated with a power mulcher. To control nutsedge, Dual Magnum at 1. 5 pints of product per acre is added to trifluralin as a tank-mix and applied to 30% or 189 acres. Matrix is applied to 80% or 504 acres in an 18-inch band at a rate of 2. 0 ounces of material per acre to control a range of weeds. A combination of hand weeding and mechanical cultivation is also used for weed control. The crop is mechanically cultivated with sled-mounted cultivators three times during the season. A contract labor crew hand removes weeds.Insects and Diseases. The primary insect pests of seedlings included in this study are flea beetle, darkling ground beetle, and cutworm. Foliage and fruit feeders included are tomato fruitworm, various a rmyworm species, russet mite, stinkbug, and potato aphid. Diseases are primarily bacterial speck, late blight, and blackmold fruit rot. A Kocide and Dithane tank mix for bacterial speck is applied to 30% of the acres. All of the above applications are made by ground. The following applications are made by aircraft. Sulfur dust for russet mite control is applied to 70% of the acres. Asana for general insect control is applied to 40% of the acres.Confirm for worm control is applied to 100% of the acres. Bravo is applied in June to 5% of the acres for late blight control and again in September as a fruit protectant fungicide on 15% of the acres. Fruit Ripener. Ethrel, a fruit ripening agent, is applied by ground before harvest to 5% of the acres at 4. 0 pints per acre. Harvest. The fruit is mechanically harvested using one primary harvester for 90% of the acres and one older harvester for special harvest situations and as a backup to the primary harvester. Typically growers with this a creage of processing tomatoes own tractors, trailer dollies, generator-light machines, and harvest support equipment.Four manual sorters, a harvester driver, and two bulk-trailer tractor operators are used per harvester. A seasonal average of 1. 5 loads per hour at 25 tons per load are harvested with two (one day and one night) shifts of 10 hours each. Harvest efficiency includes down time, scheduled daily breaks, and transportation between fields. The processor pays the transportation cost of the tomatoes from the field to the processing plant. Costs for harvest operations are shown in Tables 1, 3 and 7; the equipment used is listed in Tables 4 and 5. If tomatoes are custom harvested, harvest expenses are subtracted from harvest costs in Tables 1 and 3, and the custom harvest charges added.The equipment for harvest operations is then subtracted from investment costs in Table 4. Growers may choose to own harvesting equipment, purchased either new or 2008 Transplanted Processing Toma to Cost and Returns Study Sacramento Valley UC Cooperative Extension 4 used, or hire a custom harvester. Many factors are important in deciding which harvesting option a grower uses. The options are discussed in â€Å"Acquiring Alfalfa Hay Harvest Equipment: A Financial Analysis of Alternatives†. Yields. County average annual tomato crop yields in the Sacramento Valley over the past ten years ranged from 26. 34 to 43. 00 tons per acre. The reporting counties are Colusa, Sacramento, Solano, Sutter, Yolo, and sometimes Glenn counties.Butte and Tehama are the only two Sacramento Valley counties that do not report processing tomatoes. The weighted average yields for the Sacramento Valley from 1997 to 2006 are shown in Table A. In this study, a yield of 35 tons per acre is used. Table A. Sacramento Valley Yield and Price †  Tons $ Year per acre per ton 2006 35. 44 59. 28 2005 34. 30 49. 81 2004 40. 51 48. 06 2003 33. 74 48. 82 2002 37. 64 48. 37 2001 35. 23 48. 49 2000 34. 44 49. 54 1999 34. 58 58. 68 1998 29. 90 53. 68 1997 33. 24 50. 85 Average 34. 90 51. 56 Returns. Customarily, growers produce tomatoes under contract with various food processing companies. County †  Source: California Agricultural Commissioner Crop Reports. verage prices in the Sacramento Valley ranged from $45. 66 to $62. 00 per ton over the last 10 years and the Valley-wide weighted averages are shown in Table A. A price of $70. 00 per ton is used in this study to reflect the return price growers are currently receiving. Assessments. Under a state marketing order a mandatory assessment fee is collected and administered by the Processing Tomato Advisory Board (PTAB). The assessment pays for inspecting and grading fruit, and varies between inspection stations. In Yolo County, inspection fees range from $6. 36 to $8. 90 per load with an average of $6. 75. Growers and processors share equally in the fee; growers pay $3. 38 per load in this study.A truckload is assumed to be 25 to ns. Tomato growers are also assessed a fee for the Curly Top Virus Control Program (CTVCP) administered by the California Department of Food and Agriculture (CDFA). Growers in Yolo County (District 111) are charged $0. 019 per ton. Additionally, several voluntary organizations assess member growers. California Tomato Growers Association (CTGA) represents growers’ interest in negotiating contract prices with processors. CTGA membership charges are $0. 17 per ton. The California Tomato Research Institute funds projects for crop improvement. CTRI membership charges are $0. 07 per ton. Labor. Basic hourly wages for workers are $11. 56 and $8. 0 per hour for machine operators and nonmachine (irrigators and manual laborers) workers, respectively. Adding 36% for the employer’s share of federal and state payroll taxes, insurance and other benefits raises the total labor costs to $15. 72 per hour for machine operators and $10. 88 per hour for non-machine labor. The labor for op erations involving machinery is 20% higher than the field operation time, to account for equipment set up, moving, maintenance, and repair. The current minimum wage is $8. 00 per hour. CASH OVERHEAD Cash overhead consists of various cash expenses paid out during the year that are assigned to the whole farm and not to a particular operation.These costs include property taxes, interest on operating capital, office expense, liability and property insurance, share rent, supervisors’ salaries, field sanitation, crop insurance, and investment repairs. Employee benefits, insurance, and payroll taxes are included in labor costs and not in overhead. Cash overhead costs are shown in Tables 1, 2, 3, and 4. Property Taxes. Counties charge a base property tax rate of 1% on the assessed value of the property. In some counties special assessment districts exist and charge additional taxes on property including equipment, buildings, and improvements. For this study, county taxes are calculat ed as 1% of the average value of the property. Average value equals new cost plus salvage value divided by 2 on a per acre basis. 008 Transplanted Processing Tomato Cost and Returns Study Sacramento Valley UC Cooperative Extension 5 Interest o n Operating Capital. Interest on operating capital is based on cash operating costs and is calculated monthly until harvest at a nominal rate of 6. 75% per year. A nominal interest rate is the typical market cost of borrowed funds. Insurance. Insurance for farm investments varies depending on the assets included and the amount of coverage. Property insurance provides coverage for property loss and is charged at 0. 740% of the average value of the assets over their useful life. Liability insurance covers accidents on the farm and costs $1,438 for the entire farm or $0. 50 per acre. Office Expense.Office and business expenses are estimated to be $50,489 for the entire farm or $17. 41 per acre. These expenses include office supplies, telephones, bookkeeping, accounting, legal fees, road maintenance, office and shop utilities, and miscellaneous administrative expenses. Share Rent. Rent arrangements will vary. The tomato land in this study is leased on a share-rent basis with the landowner receiving 12% of the gross returns. The land rented includes developed wells and irrigation system. Field Supervisors’ Salary. Supervisor salaries for tomatoes, including insurance, payroll taxes, and benefits, and are $94,500 per year for two supervisors.Two thirds of the supervisors’ time is allocated to tomatoes. The costs are $70. 00 per acre. Any returns above total costs are considered returns on risk and investment to management (or owners). Field Sanitation. Sanitation services provide portable toilet and washing facilities for the ranch during the crop season. The cost includes delivery and weekly service. Costs will vary depending upon the crops and number of portable units required. Crop Insurance. The insurance pro tects the grower from crop losses due to adverse weather conditions, fire, unusual diseases and/or insects, wildlife, earthquake, volcanic eruption, and failure of the irrigation system.The grower can choose the protection level at 50% to 75% of production history or county yields. In this study, no level is chosen. The cost shown in the study is the average of the costs paid by the growers who reviewed this study. NON-CASH OVERHEAD Non-cash overhead is calculated as the capital recovery cost for equipment and other farm investments. Although farm equipment used for processing tomatoes may be purchased new or used, this study shows the current purchase price for new equipment. The new purchase price is adjusted to 60% to reflect a mix of new and used equipment. Annual ownership costs (equipment and investments) are shown in Tables 1, 2, and 5.They represent the capital recovery cost for investments on an annual per acre basis. Capital Recovery Costs. Capital recovery cost is the ann ual depreciation and interest costs for a capital investment. It is the amount of money required each year to recover the difference between the purchase price and salvage value (unrecovered capital). It is equivalent to the annual payment on a loan for the investment with the down payment equal to the discounted salvage value. This is a more complex method of calculating ownership costs than straight-line depreciation and opportunity costs, but more accurately represents the annual costs of ownership because it takes the time value of money into account (Boehlje and Eidman).The formula for the calculation of the annual capital recovery costs is; Capital *# && # * ,% Purchase † Salvage( ) %Recovery(/ + ,Salvage ) Interest/ % ( Pr ice Value Value Rate + . ‘ $ , / ‘. Factor +$ 2008 Transplanted Processing Tomato Cost and Returns Study ! Sacramento Valley UC Cooperative Extension 6 Salvage Value. Salvage value is an estimate of the remaining value of an investment at the end of its useful life. For farm machinery the remaining value is a percentage of the new cost of the investment (Boehlje and Eidman). The percent remaining value is calculated from equations developed by the American Society of Agricultural Engineers (ASAE) based on equipment type and years of life. The life in years is estimated by dividing the wear out life, as given by ASAE by the annual hours of use in this operation.For other investments including irrigation systems, buildings, and miscellaneous equipment, the value at the end of its useful life is zero. The salvage value for land is equal to the purchase price because land does not depreciate. The purchase price and salvage value for certain equipment and investments are shown in Table 5. Capital Recovery Factor. Capital recovery factor is the amortization factor or annual payment whose present value at compound interest is 1. The amortization factor is a table value that corresponds to the interest rate and the life of t he equipment. Interest Rate. The interest rate of 4. 25% used to calculate capital recovery cost is the effective long-term interest rate in January 2008.The interest rate is used to reflect the long-term realized rate of return to these specialized resources that can only be used effectively in the agricultural sector. Equipment Costs. Equipment costs are composed of three parts: non-cash overhead, cash overhead, and operating costs. Some of the cost factors have been discussed in previous sections. The operating costs consist of repairs, fuel, and lubrication. The fuel, lube, and repair cost per acre for each operation in Table 1 is determined by multiplying the total hourly operating cost in Table 5 for each piece of equipment used for the selected operation by the hours per acre. Tractor time is 10% higher than implement time for a given operation to account for setup, travel and down time. Repairs, Fuel and Lube.Repair costs are based on purchase price, annual hours of use, tot al hours of life, and repair coefficients formulated by the ASAE. Fuel and lubrication costs are also determined by ASAE equations based on maximum Power-Take-Off horsepower, and fuel type. Prices for on-farm delivery of diesel and unleaded gasoline are $3. 54 and $3. 57 per gallon, respectively. Irrigation System. Irrigation equipment owned by the grower consists of main lines, hand moved sprinklers, portable pumps, V-ditchers, and siphon tubes. Risk. Risks associated with processing tomato production are not assigned a production cost. All acres are contracted prior to harvest and all tonnage-time delivery contracts are assumed to have been met. No excess acres are grown to fulfill contracts.While this study makes an effort to model a production system based on typical, real world practices, it cannot fully represent financial, agronomic and market risks which affect the profitability and economic viability of processing tomato production. Table Values. Due to rounding the totals may be slightly different from the sum of the components. 2008 Transplanted Processing Tomato Cost and Returns Study Sacramento Valley UC Cooperative Extension 7 REFERENCES American Society of Agricultural Engineers. 2003. American Society of Agricultural Engineers Standards Yearbook. Russell H. Hahn and Evelyn E. Rosentreter (ed. ) St. Joseph, Missouri. 41st edition. Barker, Doug.California Workers’ Compensation Rating Data for Selected Agricultural Classifications as of January 2008. California Department of Insurance, Rate Regulation Branch. Boehlje, Michael D. , and Vernon R. Eidman. 1984. Farm Management. John Wiley and Sons. New York, NY. Blank, Steve, Karen Klonsky, Kim Norris, and Steve Orloff. 1992. Acquiring Alfalfa Hay Harvest Equipment: A Financial Analysis of Alternatives. University of California. Oakland, CA. Giannini Information Series No. 92-1. http://giannini. ucop. edu/InfoSeries/921-HayEquip. pdf. Internet accessed May, 2008. California State Automobile As sociation. 2008. Gas Price Averages 2007 – 2008.AAA Press Room, San Francisco, CA. http://www. csaa. com/portal/site/CSAA/menuitem. 5313747aa611bd4e320cfad592278a0c/? vgnextoid= 8d642ce6cda97010VgnVCM1000002872a8c0RCRD. Internet accessed April, 2008. California State Board of equalization. Fuel Tax Division Tax Rates. http://www. boe. ca. gov/sptaxprog/spftdrates. htm. Internet accessed April, 2008. CDFA-California County Agricultural Commissioners, California Annual Agricultural Crop Reports. 1998 – 2007. California Department of Food and Agricultural, Sacramento, CA. http://www. nass. usda. gov/ca/bul/agcom/indexcac. htm. Internet accessed May, 2008. Energy Information Administration. 2008.Weekly Retail on Highway http://tonto. eia. doe. gov/oog/info/gdu/gasdiesel. asp. Internet accessed April, 2008. Diesel Prices. Integrated Pest Management Education and Publications. 2008. â€Å"UC Pest Management Guidelines, Tomatoes. † In M. L. Flint (ed. ) UC IPM Pest Man agement Guidelines. University of California. Division of Agriculture and Natural Resources. Oakland, CA. Publication 3339. http://www. ipm. ucdavis. edu/PMG/selectnewpest. tomatoes. html. Internet accessed May, 2008. Miyao, Gene, Karen M. Klonsky, and Pete Livingston. 2007. â€Å"Sample Costs To Produce Processing Tomatoes, Transplanted, In the Sacramento Valley – 2007†. University of California, Cooperative Extension.Department of Agricultural and Resource Economics. Davis, CA. http://coststudies. ucdavis. edu/. Internet accessed April, 2008. Miyao, Gene, Karen M. Klonsky, and Pete Livingston. 2007. Sample Costs to Produce Processing Tomatoes, Direct Seeded, in the Sacramento Valley – 2007. University of California, Cooperative Extension. Department of Agricultural and Resource Economics. Davis, CA. http://coststudies. ucdavis. edu/. Internet accessed, April, 2008. 2008 Transplanted Processing Tomato Cost and Returns Study Sacramento Valley UC Cooperative Exte nsion 8 Statewide Integrated Pest Management Project. 1998. Integrated Pest Management for Tomatoes. Fourth Edition. University of California.Division of Agriculture and Natural Resources. Oakland, CA. Publication 3274. http://www. ipm. ucdavis. edu/PMG/selectnewpest. tomatoes. html. Internet accessed April, 2008. USDA-ERS. 2008. Farm Sector: Farm Financial Ratios. Agriculture and Rural Economics Division, ERS. USDA. Washington, DC. http://usda. mannlib. cornell. edu/reports/nassr/price/zapbb/agpran04. txt; Internet accessed January, 2008. ________________________ For information concerning the above or other University of California publications, contact UC DANR Communications Services at 800994-8849, online at http://anrcatalog. ucdavis. edu/InOrder/Shop/Shop. asp, or your local county UC Cooperative Extension office. 008 Transplanted Processing Tomato Cost and Returns Study Sacramento Valley UC Cooperative Extension 9 Table 1. UC COOPERATIVE EXTENSION COSTS PER ACRE TO PRODUCE TO MATOES SACRAMENTO VALLEY – 2008 TRANSPLANTED Labor Rate: $15. 72/hr. machine labor $10. 88/hr. non-machine labor Interest Rate: 6. 75% Yield per Acre: 35. 0 Ton Operation —————— Cash and Labor Costs per Acre —————–Time Labor Fuel, Lube Material Custom/ Total (Hrs/A) Cost & Repairs Cost Rent Cost 0. 00 0. 14 0. 42 0. 15 0. 36 0. 00 0. 10 0. 25 0. 08 0. 08 0. 26 1. 83 0. 17 0. 33 0. 00 0. 16 3. 00 0. 61 0. 33 0. 25 0. 25 0. 03 0. 04 10. 00 0. 00 0. 04 0. 00 0. 07 0. 00 0. 50 0. 00 0. 00 0. 0 0. 00 0. 32 0. 32 16. 42 0. 10 0. 93 0. 46 1. 49 0. 00 0. 00 0 3 8 3 7 0 2 5 1 1 10 39 3 6 0 3 33 12 6 5 5 1 1 109 0 1 0 1 0 9 0 0 0 0 12 6 212 2 58 32 92 0 0 344 0 18 53 10 22 0 6 12 3 3 19 145 7 13 0 6 0 21 13 15 12 1 2 0 0 2 0 3 0 17 0 0 0 0 8 0 122 4 177 34 215 0 0 482 0 0 0 0 0 79 0 42 12 13 0 146 36 13 354 9 18 0 112 0 0 5 0 107 1 0 15 20 0 0 5 4 27 2 0 0 727 0 0 0 0 14 14 887 7 0 0 0 0 1 0 0 0 0 0 8 0 0 165 0 0 0 0 0 0 0 0 0 0 0 6 0 50 0 3 1 6 0 0 0 231 0 0 0 0 0 0 239 7 20 61 13 29 81 8 59 16 17 28 338 46 33 519 19 51 32 131 20 17 6 3 216 1 3 21 24 50 27 7 4 33 2 20 6 1,292 6 235 66 308 14 14 66 2,017 1 17 0 25 70 294 6 4 6 423 2,440Operation Preplant: Land Preparation – Laser Level – 4% of Acreage Land Preparation – Stubble Disc & Roll Land Preparation – Subsoil & Roll 2X Land Preparation – Disc & Roll Land Preparation – Triplane 2X Land Preparation – Apply Gypsum on 20% of Acreage Land Preparation – List Beds Land Preparation – Shape & Fertilize (11-52-0) Weed Control – Roundup & Goal Weed Control – Roundup Weed Control – Cultivate 2X TOTAL PREPLANT COSTS Cultural: Condition Bed & Starter Fertilizer Mulch Beds & Apply Treflan (& Dual on 30% of Acreage) Transplant Tomatoes Weed Control – Apply Matrix on 80% of Acreage Irrigate – Sprinklers 1X Weed Control – Cultivate 3X Fer tilize – 150 Lbs N Sidedress Chisel Furrows Mulch Beds Disease Control – Bacterial Speck on 30% of Acreage Open Ditches Irrigate – Furrow 8X Disease Control – Late Blight on 5% of Acreage Close Ditches Mite Control – Sulfur on 70% of Acreage Fertilize – 20 Lbs N on 20% of Acreage Weed Control – Hand Hoe – Contract Train Vines Insect Control – Aphid on 40% of Acreage Disease Control – Fruit Rot on 15% of Acreage Insect Control – Worms Fruit Ripener – Ethrel on 5% of Acreage Pickup Truck Use (2 pickups) ATV Use TOTAL CULTURAL COSTS Harvest: Open Harvest Lane on 8% of Acreage Harvest In Field Hauling TOTAL HARVEST COSTS Assessment: Assessments/Fees TOTAL ASSESSMENT COSTS Interest on Operating Capital @ 6. 75% TOTAL OPERATING COSTS/ACRE CASH OVERHEAD: Liability Insurance Office Expense Field Sanitation Crop Insurance Field Supervisors' Salary (2) Land Rent @ 12% of Gross Returns Property Taxes Property I nsurance Investment Repairs TOTAL CASH OVERHEAD COSTS TOTAL CASH COSTS/ACRE Your Cost 008 Transplanted Processing Tomato Cost and Returns Study Sacramento Valley UC Cooperative Extension 10 UC COOPERATIVE EXTENSION Table 1 continued NON-CASH OVERHEAD: Investment Shop Building Storage Building Fuel Tanks & Pumps Shop Tools Booster Pumps Sprinkler Pipe Main Line Pipe – 10†³ Semi Truck & Lowbed Trailer Pipe Trailers Truck-Service – 2 Ton Generators & Light Fuel Wagons Closed Mix System Siphon Tubes Implement Carrier Equipment TOTAL NON-CASH OVERHEAD COSTS TOTAL COSTS/ACRE Per producing Acre 25 10 8 5 21 52 28 12 12 13 3 1 2 4 3 755 953 — Annual Cost -Capital Recovery 2 1 1 0 2 6 3 1 1 3 1 0 0 0 0 94 116 2 1 1 0 2 6 3 1 1 3 1 0 0 0 0 94 116 2,555 008 Transplanted Processing Tomato Cost and Returns Study Sacramento Valley UC Cooperative Extension 11 Table 2. UC COOPERATIVE EXTENSION COSTS and RETURNS PER ACRE to PRODUCE TOMATOES SACRAMENTO VALLEY – 2008 T RANSPLANTED Labor Rate: $15. 72/hr. machine labor $10. 88/hr. non-machine labor Interest Rate: 6. 75% Yield per Acre: 35. 0 Ton Price or Value or Cost/Unit Cost/Acre 70. 00 2,450 2,450 Your Cost Quantity/Acre Unit GROSS RETURNS Processing Tomatoes 35. 00 TOTAL GROSS RETURNS FOR PROCESSING TOMATOES OPERATING COSTS Custom: Laser Level 0. 04 Gypsum Application 0. 20 Transplanting 8. 70 Air Application – Spray 10 Gal/Acre 1. 60 Air Application – Dust 28. 0 Fertilizer: Gypsum 0. 60 11-52-0 100. 00 8-24-6 15. 00 Zinc Chelate 6% 2. 00 UN-32 150. 00 CAN 17 118. 00 Herbicide: Roundup Ultra 2. 50 Goal 2XL 3. 00 Dual Magnum 0. 45 Treflan HFP 1. 00 Matrix DF 0. 48 Seed: Tomato Seed 10. 01 Transplant: Transplants – Growing 8. 70 Irrigation: Water 42. 00 Pump – Fuel, Lube, & Repairs 1. 00 Fungicide: Kocide 101 0. 60 Dithane DF 0. 60 Sulfur, Dust 98% 28. 00 Insecticide: Bravo Weatherstik 0. 60 Warrior T 1. 54 Confirm 12. 00 Contract: Contract Labor 5. 00 Growth Regulato r: Ethrel 0. 03 Assessment: CDFA-CTVP 35. 00 CTGA 35. 00 CTRI 35. 00 PTAB 35. 00 Labor (machine) 9. 34 Labor (non-machine) 18. 08 Fuel – Gas 1. 5 Fuel – Diesel 77. 61 Lube Machinery repair Interest on Operating Capital @ 6. 75% TOTAL OPERATING COSTS/ACRE NET RETURNS ABOVE OPERATING COSTS/ACRE Ton Acre Ton Thou Acre Lb Ton Lb Lb Pint Lb N Lb Pint FlOz Pint Pint Oz Thou Thou AcIn Acre Lb Lb Lb Pint FlOz FlOz Hour Gal Ton Ton Ton Ton Hrs Hrs Gal Gal 165. 00 7. 00 19. 00 6. 25 0. 20 132. 00 0. 419 2. 28 0. 913 0. 745 0. 171 8. 59 1. 03 18. 63 4. 84 19. 25 11. 00 28. 00 2. 67 13. 00 3. 62 3. 89 0. 55 7. 85 3. 05 2. 23 9. 99 63. 00 0. 019 0. 17 0. 07 0. 135 15. 72 10. 88 3. 57 3. 54 7 1 165 10 6 79 42 34 2 112 20 21 3 8 5 9 110 244 112 13 2 2 15 5 5 27 50 2 1 6 2 5 147 197 7 275 42 159 66 2,017 406 008 Transplanted Processing Tomato Cost and Returns Study Sacramento Valley UC Cooperative Extension 12 UC COOPERATIVE EXTENSION Table 2 continued CASH OVERHEAD COSTS: Liability I nsurance Office Expense Field Sanitation Crop Insurance Field Supervisors' Salary (2) Land Rent @ 12% of Gross Returns Property Taxes Property Insurance Investment Repairs TOTAL CASH OVERHEAD COSTS/ACRE TOTAL CASH COSTS/ACRE NON-CASH OVERHEAD COSTS (CAPITAL RECOVERY): Shop Building Storage Building Fuel Tanks & Pumps Shop Tools Booster Pumps Sprinkler Pipe Main Line Pipe – 10†³ Semi Truck & Lowbed Trailer Pipe Trailers Truck-Service – 2 Ton Generators & Light Fuel Wagons Closed Mix SystemSiphon Tubes Implement Carrier Equipment TOTAL NON-CASH OVERHEAD COSTS/ACRE TOTAL COSTS/ACRE NET RETURNS ABOVE TOTAL COSTS/ACRE 1 17 0 25 70 294 6 4 6 423 2,440 2 1 1 0 2 6 3 1 1 3 1 0 0 0 0 94 116 2,555 -105 2008 Transplanted Processing Tomato Cost and Returns Study Sacramento Valley UC Cooperative Extension 13 Table 3. UC COOPERATIVE EXTENSION MONTHLY CASH COST PER ACRE TO PRODUCE TOMATOES SACRAMENTO VALLEY – 2008 TRANSPLANTED SEP 07 7 20 61 13 29 81 8 59 16 17 28 62 46 3 3 519 19 51 14 20 17 6 2 54 2 54 3 21 24 50 27 7 4 33 2 2 0 42 2 12 6 21 14 14 11 87 OCT 07 NOV 07 DEC 07 JAN 08 FEB MAR 08 08 APR MAY 08 08 JUN 08 JUL AUG 08 08 SEP 08 TOTALBeginning SEP 07 Ending SEP 08 Preplant: Laser Level – 4% of Acreage Land Prep – Stubble Disc & Roll Land Prep – Subsoil & Roll 2X Land Prep – Disc & Roll Land Prep – Triplane 2X Land Prep – Apply Gypsum on 20% of Acreage Land Prep – List Beds Land Prep – Shape Beds & Fertilize Weed Control – Roundup & Goal Weed Control – Roundup Weed Control – Cultivate 2X TOTAL PREPLANT COSTS Cultural: Condition Bed & Starter Fertilizer Mulch Beds & Apply Herbicide Transplant Tomatoes Weed Control – Apply Matrix on 80% of Acreage Irrigate – Sprinklers 1X Weed Control – Cultivate 2X Fertilize – 150 Lbs N – Sidedress Chisel Furrows Mulch Beds Disease Control – Bacterial Speck – 30% of Acreage Open Ditches Irrigate – Furrow 8X Disease Control – Late Blight 5% of Acreage Close Ditches Mite Control – Sulfur 70% of Acreage Fertilize – 20 Lb N 20% of Acreage Weed Control – Hand Hoe Train Vines Insect Control – Aphids 40% of Acreage Disease Control – Fruit Rot 15% of Acreage Insect Control – Worms – Confirm Fruit Ripener – Ethrel 5% of Acreage Pickup Truck Use (2 pickups) ATV Use TOTAL CULTURAL COSTS Harvest: Open Harvest Lane 8% of Acreage Harvest In Field Hauling TOTAL HARVEST COSTS Assessment: Assessments/Fees TOTAL ASSESSMENT COSTS Interest on Operating Capital @ 6. 5% TOTAL OPERATING COSTS/ACRE OVERHEAD: Liability Insurance Office Expense Field Sanitation Crop Insurance Field Supervisors' Salary (2) Land Rent @ 12% of Gross Returns Property Taxes Property Insurance Investment Repairs TOTAL CASH OVERHEAD COSTS TOTAL CASH COSTS/ACRE 210 67 7 20 61 13 29 81 8 59 16 17 28 338 46 33 519 19 51 32 131 20 17 6 3 216 1 3 21 24 50 27 7 4 33 2 20 6 1,292 6 235 66 308 14 14 66 2,017 1 17 0 25 70 294 6 4 6 423 2,440 7 131 10 54 54 1 2 0 2 2 0 2 2 0 2 2 0 2 2 0 48 2 0 2 2 0 35 2 0 686 2 0 211 2 0 57 2 0 200 2 111 31 144 2 0 2 2 111 29 143 1 213 2 70 2 4 2 4 2 112 1 1 0 25 5 2 4 2 37 6 693 7 219 8 65 10 354 11 155 1 0 5 1 0 5 1 0 5 1 0 5 1 0 5 3 2 0 12 16 1 0 5 1 0 5 1 0 5 1 0 5 1 0 5 3 2 0 12 367 1 0 5 1 0 5 294 0 7 220 0 7 78 0 7 11 0 7 11 0 33 145 0 7 44 0 7 700 0 7 226 0 7 72 0 7 162 301 388 2008 Transplanted Processing Tomato Cost and Returns Study Sacramento ValleyUC Cooperative Extension 14 Table 4. UC COOPERATIVE EXTENSION WHOLE FARM ANNUAL EQUIPMENT, INVESTMENT, AND BUSINESS OVERHEAD COSTS SACRAMENTO VALLEY – 2008 TRANSPLANTED ANNUAL EQUIPMENT COSTS – Cash Overhead Insurance Taxes 318 430 331 448 477 645 828 1,118 1,060 1,433 211 285 17 24 58 78 45 60 22 30 132 178 58 79 22 29 245 330 195 263 36 49 209 283 1,265 1,710 99 134 91 123 72 97 72 97 9 12 62 83 62 83 35 47 10 14 10 14 10 14 10 14 9 12 175 236 6 8 6 8 6 8 6 8 97 131 70 94 20 26 6,465 8,737 3,879 5,242 Description 110 HP 2WD Tractor 130 HP 2WD Tractor 155 HP 2WD Tractor 200 HP Crawler 425 HP Crawler 92 HP 2WD Tractor ATV Bed Shaper – 3 Row Cultivator –Alloway 3 Row Cultivator – Perfecta 3 Row Cultivator – Performer 3 Row Cultivator – 3 Row Cultivator – Sled 3 Row Disc – Stubble 18†² Disc – Finish 25†² Ditcher – V Harvester Tomato – Used Harvester -Tomato Lister – 3 Row Mulcher – 15†² Pickup Truck – 1/2 Ton Pickup Truck – 3/4 Ton Rear Blade – 8†² Rice Roller – 18†² Flat Roller – 18†² Ringroller – 30†² Saddle Tank – 300 Gallon Saddle Tank – 300 Gallon Saddle Tank – 300 Gallon Saddle Tank – 300 Gallon Spray Boom – 25†² Subsoiler – 16†² – 9 Shank Trailer Dolly Trailer Dolly Trailer Dolly Trai ler Dolly Triplane – 16†² Vine Diverter Vine Trainer TOTAL 60% of New Cost * * Used to reflect a mix of new and used equipment. Yr 07 07 07 07 07 07 07 07 07 07 07 07 07 07 07 07 07 07 07 07 07 07 07 07 07 07 07 07 07 07 07 07 07 07 07 07 07 07 07 Price 66,445 69,163 99,594 172,650 221,197 44,015 4,017 13,292 10,236 5,100 30,281 11,868 4,980 49,847 44,743 8,631 46,108 331,980 20,176 20,507 17,655 17,655 2,269 14,139 14,139 7,952 2,374 2,374 2,374 2,374 1,781 35,605 1,451 1,451 1,451 1,451 22,253 16,046 4,800 1,444,424 866,654 Yrs Life 10 10 10 10 10 10 10 10 10 10 10 5 10 5 10 12 8 8 5 9 7 7 15 10 10 10 10 10 10 10 5 5 15 15 15 15 10 10 10Salvage Value 19,627 20,430 29,418 50,998 65,338 13,001 710 2,351 1,810 902 5,355 3,866 881 16,237 7,912 1,195 10,411 10,000 6,572 4,098 1,766 1,766 218 2,500 2,500 1,406 420 420 420 420 580 11,598 139 139 139 139 3,935 2,838 480 302,935 181,761 Capital Recovery 6,678 6,952 10,010 17,353 22,233 4,424 443 1,466 1,129 562 3,339 1,974 549 8,293 4,934 855 5,799 48,743 3,357 2,406 2,747 2,747 197 1,559 1,559 877 262 262 262 262 296 5,923 126 126 126 126 2,454 1,769 560 173,739 104,243 Total 7,427 7,731 11,133 19,299 24,726 4,920 484 1,602 1,234 615 3,649 2,111 600 8,868 5,392 940 6,291 51,718 3,589 2,620 2,916 2,916 219 1,704 1,704 958 286 286 286 286 317 6,334 140 140 140 140 2,682 1,934 606 188,941 113,364 2008 Transplanted Processing Tomato Cost and Returns Study Sacramento Valley UC Cooperative Extension 15UC COOPERATIVE EXTENSION Table 4 continued ANNUAL INVESTMENT COSTS —— Cash Overhead —–Insurance Taxes Repairs 243 18 89 9 31 40 328 132 147 294 59 45 614 118 157 2,325 329 24 121 12 42 54 444 178 199 397 80 61 830 160 212 3,142 1,643 221 439 44 210 487 2,219 700 531 722 145 313 4,152 586 3,860 16,272 Description INVESTMENT Booster Pumps Closed Mix System Fuel Tanks & Pumps Fuel Wagons Generators & Light Implement Carrier Main Line Pipe – 10†³ Pipe Trailers Semi Truck & Lowb ed Trailer Shop Building Shop Tools Siphon Tubes Sprinkler Pipe Storage Building Truck-Service – 2 Ton TOTAL INVESTMENT Price 59,757 4,412 21,949 2,186 7,620 9,742 80,676 35,000 36,170 72,168 14,465 11,066 150,980 29,112 38,600 573,903Yrs Life 10 10 20 10 5 15 10 10 15 25 20 15 10 20 5 Salvage Value 5,976 441 2,195 219 762 974 8,068 700 3,617 7,217 1,447 1,107 15,098 2,911 3,860 54,592 Capital Recovery 6,967 514 1,579 255 1,584 844 9,407 4,311 3,133 4,575 1,041 958 17,604 2,095 8,022 62,889 Total 9,182 778 2,228 320 1,867 1,424 12,398 5,322 4,010 5,988 1,324 1,377 23,201 2,959 12,252 84,629 ANNUAL BUSINESS OVERHEAD Units/ Farm 900 2,900 900 900 2,900 2,900 Price/ Unit 25. 00 0. 48 70. 00 294. 00 0. 50 17. 41 Total Cost 22,500 1,392 63,000 264,600 1,450 50,489 Description Crop Insurance Field Sanitation Field Supervisors' Salary (2) Land Rent @ 12% of Gross Returns Liability Insurance Office ExpenseUnit Acre Acre Acre Acre Acre Acre 2008 Transplanted Processing Tomato Cost and Returns Study Sacramento Valley UC Cooperative Extension 16 Table 5. UC COOPERATIVE EXTENSION HOURLY EQUIPMENT COSTS SACRAMENTO VALLEY – 2008 TRANSPLANTED ——————- COSTS PER HOUR —————————- Cash Overhead ——– Operating ——-InsurFuel & Total Total ance Taxes Repairs Lube Oper. Costs/Hr. 0. 13 0. 18 3. 12 25. 99 29. 11 32. 20 0. 17 0. 22 3. 25 30. 71 33. 96 37. 82 0. 24 0. 32 4. 67 36. 62 41. 29 46. 86 0. 31 0. 42 4. 63 47. 25 51. 88 59. 12 0. 40 0. 54 5. 93 100. 40 106. 33 115. 61 0. 11 0. 14 2. 06 30. 71 32. 77 35. 24 0. 05 0. 07 1. 09 0. 0 1. 09 2. 54 0. 17 0. 24 2. 87 0. 00 2. 87 7. 69 0. 13 0. 18 2. 21 0. 00 2. 21 5. 92 0. 07 0. 09 1. 05 0. 00 1. 05 2. 90 0. 35 0. 47 6. 25 0. 00 6. 25 15. 98 0. 07 0. 09 2. 68 0. 00 2. 68 5. 05 0. 03 0. 05 1. 08 0. 00 1. 08 2. 03 0. 37 0. 50 8. 52 0. 00 8. 52 21. 85 0. 59 0. 79 7. 43 0. 00 7. 43 23. 64 0. 13 0. 18 2. 42 0. 00 2. 42 5. 84 0. 63 0. 85 2. 08 61. 07 63. 15 82. 07 1. 09 1. 47 124. 44 61. 07 185. 51 229. 90 0. 15 0. 21 4. 24 0. 00 4. 24 9. 76 0. 15 0. 20 2. 36 0. 00 2. 36 6. 67 0. 16 0. 22 1. 27 11. 97 13. 24 19. 81 0. 16 0. 22 1. 27 11. 97 13. 24 19. 81 0. 04 0. 06 0. 31 0. 00 0. 31 1. 30 0. 19 0. 25 1. 63 0. 00 1. 63 6. 76 0. 14 0. 9 1. 63 0. 00 1. 63 5. 52 0. 10 0. 14 0. 91 0. 00 0. 91 3. 79 0. 03 0. 04 0. 64 0. 00 0. 64 1. 47 0. 13 0. 17 0. 64 0. 00 0. 64 4. 14 0. 05 0. 07 0. 64 0. 00 0. 64 2. 00 0. 02 0. 02 0. 64 0. 00 0. 64 1. 07 0. 02 0. 02 0. 49 0. 00 0. 49 1. 12 0. 26 0. 35 8. 32 0. 00 8. 32 17. 83 0. 01 0. 01 0. 11 0. 00 0. 11 0. 28 0. 01 0. 01 0. 11 0. 00 0. 11 0. 28 0. 01 0. 01 0. 11 0. 00 0. 11 0. 28 0. 01 0. 01 0. 11 0. 00 0. 11 0. 28 0. 16 0. 21 3. 43 0. 00 3. 43 7. 74 0. 17 0. 23 2. 78 0. 00 2. 78 7. 57 0. 04 0. 05 2. 88 0. 00 2. 88 4. 03 Yr 07 07 07 07 07 07 07 07 07 07 07 07 07 07 07 07 07 07 07 07 07 07 07 07 07 07 07 07 07 07 07 07 07 07 07 07 07 07 07 Description 110 HP 2WD Tractor 130 HP 2WD Tractor 155 HP 2WD Tractor 200 HP Crawler 425 HP Crawler 92 HP 2WD Tractor ATV Bed Shaper – 3 Row Cultivator – Alloway 3 Row Cultivator – Perfecta 3 Row Cultivator – Performer 3 Row Cultivator – 3 Row Cultivator – Sled 3 Row Disc – Stubble 18†² Disc – Finish 25†² Ditcher – V Harvester Tomato – Used Harvester -Tomato Lister – 9 Row Mulcher – 15†² Pickup Truck – 1/2 Ton Pickup Truck – 3/4 Ton Rear Blade – 8†² Rice Roller – 18†² Flat Roller – 18†² Ringroller – 30†² Saddle Tank – 300 Gallon Saddle Tank – 300 Gallon Saddle Tank – 300 Gallon Saddle Tank – 300 Gallon Spray Boom – 25†² Subsoiler – 16†² – 9 Shank Trailer Dolly Trailer Dolly Trailer Dolly Trailer Dolly Triplane – 16†² Vine Diverter Vine Trainer Actual Hours Capital Used Recovery 1,443. 2 2. 78 1,200. 0 3. 48 1,199. 3 5. 01 1,599. 4 6. 51 1,599. 8 8. 34 1,199. 2 2. 21 199. 5 1. 33 199. 5 4. 41 199. 8 3. 39 199. 8 1. 69 225. 1 8. 90 533. 0 2. 22 380. 0. 87 399. 2 12. 46 199. 5 14. 84 165. 2 3. 10 199. 4 17. 45 699. 0 41. 84 390. 0 5. 16 365. 4 3. 95 266. 5 6. 18 266. 5 6. 18 132. 2 0. 89 199. 2 4. 70 262. 5 3. 56 199. 5 2. 64 206. 6 0. 76 49. 1 3. 20 126. 0 1. 25 401. 9 0. 39 299. 4 0. 59 399. 5 8. 90 499. 6 0. 15 499. 7 0. 15 499. 3 0. 15 499. 7 0. 15 373. 8 3. 94 241. 9 4. 39 315. 0 1. 07 2008 Transplanted Processing Tomato Cost and Returns Study Sacramento Valley UC Cooperative Extension 17 Table 6. UC COOPERATIVE EXTENSION RANGING ANALYSIS SACRAMENTO VALLEY – 2008 TRANSPLANTED COSTS PER ACRE AT VARYING YIELDS FOR PROCESSING TOMATOES YIELD (TONS/ACRE) 26. 0 29. 0 32. 0 35. 0 38. 0 41. OPERATING COSTS/ACRE: Preplant Cost 338 338 338 338 338 338 Cultural Cost 1292 1,292 1,292 1,292 1,292 1,292 Harvest Cost 228 255 281 308 334 36 0 Assessment Cost 14 14 14 14 14 14 Interest on Operating Capital TOTAL OPERATING COSTS/ACRE TOTAL OPERATING COSTS/TON CASH OVERHEAD COSTS/ACRE TOTAL CASH COSTS/ACRE TOTAL CASH COSTS/TON NON-CASH OVERHEAD COSTS/ACRE TOTAL COSTS/ACRE TOTAL COSTS/TON 65 1937 74 422 2359 91 113 2472 95 65 1,964 68 422 2,386 82 114 2,500 86 65 1,990 62 423 2,413 75 115 2,528 79 66 2,017 58 423 2,440 70 116 2,555 73 66 2,044 54 423 2,466 65 117 2,583 68 66 2,071 51 423 2,493 61 117 2,611 64 44. 0 338 1,292 387 14 67 2,097 48 423 2,520 57 118 2,638 60NET RETURNS PER ACRE ABOVE OPERATING COSTS FOR PROCESSING TOMATOES PRICE YIELD (DOLLARS/TON) (TONS/ACRE) Processing Tomatoes 26. 0 29. 0 32. 0 35. 0 38. 0 41. 0 44. 0 55. 00 -507 -369 -230 -92 46 184 323 60. 00 -377 -224 -70 83 236 389 543 65. 00 -247 -79 90 258 426 594 763 70. 00 -117 66 250 433 616 799 983 75. 00 13 211 410 608 806 1,004 1,203 80. 00 143 356 570 783 996 1,209 1,423 85. 00 273 501 730 958 1,186 1,414 1,643 NET RETURNS PER ACRE ABOVE CASH COS TS FOR PROCESSING TOMATOES PRICE YIELD (DOLLARS/TON) (TONS/ACRE) Processing Tomatoes 26. 0 29. 0 32. 0 35. 0 38. 0 41. 0 44. 0 55. 00 -929 -791 -653 -515 -376 -238 -100 60. 00 -799 -646 -493 -340 -186 -33 120 65. 0 -669 -501 -333 -165 4 172 340 70. 00 -539 -356 -173 10 194 377 560 75. 00 -409 -211 -13 185 384 582 780 80. 00 -279 -66 147 360 574 787 1,000 85. 00 -149 79 307 535 764 992 1,220 NET RETURNS PER ACRE ABOVE TOTAL COSTS FOR PROCESSING TOMATOES PRICE YIELD (DOLLARS/TON) (TONS/ACRE) Processing Tomatoes 26. 0 29. 0 32. 0 35. 0 38. 0 41. 0 44. 0 55. 00 -1,042 -905 -768 -630 -493 -356 -218 60. 00 -912 -760 -608 -455 -303 -151 2 65. 00 -782 -615 -448 -280 -113 54 222 70. 00 -652 -470 -288 -105 77 259 442 75. 00 -522 -325 -128 70 267 464 662 80. 00 -392 -180 32 245 457 669 882 85. 00 -262 -35 192 420 647 874 1,102 2008 Transplanted Processing Tomato Cost and Returns StudySacramento Valley UC Cooperative Extension 18 Table 7. UC COOPERATIVE EXTENSION COSTS AND RETURNS/ BREAKEVEN AN ALYSIS SACRAMENTO VALLEY – 2008 TRANSPLANTED COSTS AND RETURNS – PER ACRE BASIS 1. Gross Returns Crop Processing Tomatoes 2,450 2,017 2. Operating Costs 3. Net Returns Above Oper. Costs (1-2) 433 4. Cash Costs 2,440 5. Net Returns Above Cash Costs (1-4) 10 6. Total Costs 2,555 7. Net Returns Above Total Costs (1-6) -105 COSTS AND RETURNS – TOTAL ACREAGE 1. Gross Returns Crop Processing Tomatoes 1,543,500 2. Operating Costs 1,270,748 3. Net Returns Above Oper. Costs (1-2) 272,752 4. Cash Costs 1,536,994 5. Net Returns Above Cash Costs (1-4) 6,506 6.Total Costs 1,609,965 7. Net Returns Above Total Costs (1-6) -66,465 BREAKEVEN PRICES PER YIELD UNIT Base Yield (Units/Acre) 35. 0 Yield Units Ton ——– Breakeven Price To Cover ——-Operating Cash Total Costs Costs Costs ———— $ per Yield Unit ———–57. 63 69. 70 73. 01 CROP Processing Tomatoes BREAKEVEN YIELDS PER ACRE Yield Units Ton Base Price ($/Unit) 70. 00 ——– Breakeven Yield To Cover ——-Operating Cash Total Costs Costs Costs ———– Yield Units / Acre ———-28. 8 34. 9 36. 5 CROP Processing Tomatoes 2008 Transplanted Processing Tomato Cost and Returns Study Sacramento Valley UC Cooperative Extension 19 Table 8.UC COOPERATIVE EXTENSION DETAILS OF OPERATIONS SACRAMENTO VALLEY – 2008 TRANSPLANTED Operation Laser Level – 4% Of Acreage Land Prep – Stubble Disc & Roll Land Prep – Subsoil & Roll 2X Land Prep – Disc & Roll Land Prep – Triplane 2X Land Prep – Apply Gypsum on 20% of Acreage Land Prep – List Beds Land Prep – Shape Beds & Fertilize Weed Control – Roundup & Goal Weed Control – Roundup Weed Control – Cultivate 2X Condition Beds & Apply Starter Fertilizer Power Mulch & Apply Herbicides – Treflan (& Dual on 30% of Acreage) Transplant Toma toes Operation Month September September Tractor/ Power Unit Custom 425 HP Crawler Implement Laser Level Disc – Stubble 18†² Rice Roller – 18†² Subsoiler – 16†² – 9 Shank Disc – Finish 25†² Ringroller – 30†² Triplane – 16†² Broadcast Material Material Rate/Acre Unit 0. 04 Acre September 425 HP Crawler 200 HP Crawler September 200 HP Crawler September Gypsum Application October October January January January 200 HP Crawler 155 HP 2WD Tractor 130 HP 2WD Tractor 130 HP 2WD Tractor 110 HP 2WD Tractor 92 HP 2WD Tractor 110 HP 2WD Tractor 130 HP 2WD Tractor CustomGypsum Lister – 9 Row Bed Shaper – 3 Row Saddle Tank – 300 Gallon Saddle Tank – 300 Gallon Spray Boom – 25†² Saddle Tank – 300 Gallon Spray Boom – 25†² Cultivator – Alloway 3 Row Cultivator – Perfecta 3 Row Cultivator – Performer 3 Row Mulcher – 15†² Saddle Tan k – 300 Gallon 0. 20 Ton 11-52-0 Zinc Chelate Roundup Ultra Goal 2 XL Roundup Ultra 100. 00 2. 00 1. 00 3. 00 1. 50 Lb Pint Pint FlOz Pint January March April Weed Control – Apply Matrix on 80% of Acreage Irrigate – Sprinklers 1X Weed Control – Cultivate 3X April April April April May May April May April April July April May June July June 130 HP 2WD Tractor Fertilize – 150 Lbs N Sidedress Chisel Furrows Mulch Beds Disease Control – Bacterial Speck – on 30% of Acreage Open Ditches Irrigate – Furrow 8X 10 HP 2WD Tractor 110 HP 2WD Tractor 110 HP 2WD Tractor 130 HP 2WD Tractor 200 HP Crawler 155 HP 2WD Tractor 130 HP 2WD Tractor 200 HP Crawler 200 HP Crawler Saddle Tank – 300 Gallon Cultivator – Sled 3 Row Labor Cultivator – Sled 3 Row Cultivator – Sled 3 Row Cultivator – 3 Row Cultivator – Sled 3 Row Saddle Tank – 300 Gallon Cultivator – 3 Row Cultivator – Sled 3 Row Saddle Tank – 300 Gallon Ditcher – V Ditcher – V Labor Labor Labor Labor 8-24-6 Treflan HFP Dual Magnum Tomato Seed Transplants – Growing Transplanting Matrix DF Water 15. 00 1. 00 0. 45 10. 44 8. 70 8. 70 0. 48 2. 00 Lb Pint Pint Thou Thou Thou Oz AcIn UN-32 150. 00 Lbs N Kocide 101 Dithane DF 0. 60 0. 60 Lb Lb Disease Control – Late Blight on 5% of Acreage Close DitchesAir Application Spray 200 HP Crawler 200 HP Crawler Air Application Dust 130 HP 2WD Tractor Contract Labor 110 HP 2WD Tractor Air Application Spray Rear Blade – 8†² Rear Blade – 8†² Cultivator – Sled 3 Row Saddle Tank – 300 Gallon Vine Trainer Water Water Water Water Bravo Weatherstik 10. 00 10. 00 10. 00 10. 00 0. 15 AcIn AcIn AcIn AcIn Pint July July Mite Control – Sulfur on 70% of Acreage July Fertilize – 20 Lbs N on 20% of Acreage July Weed Control – Hand Hoe Train Vines Insect Control – Aphids on 40% of Acreage Disease Control – Fruit Rot on 15% of Acreage Insect Control – Worms Fruit Ripener – Ethrel on 5% of Acreage Open Harvest Lane on 8% of Acreage July July July Sulfur, Dust 98% CAN 17 Labor Warrior T Bravo Weatherstik Confirm 28. 00 118. 00 5. 00 1. 54 0. 45 12. 00 0. 03

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Hybrid Cultures and the Hermetically Sealed Cultures - Essay Example Huntington views the Arab world as being primarily 'sealed' because it avoids the advances and the cultural hybrid elements of democratic countries. According to his view, there is a certain core collective of nations who try to derive their power by opposing western influences and define their own place in an increasingly diverse world. Barber's more capitalistic interpretation understanding of global imperialism is in direct contrast to Huntington's view. He believes America is a hybrid country that is "democratic", even though it is aggressive toward countries that exercise their own sovereignty as 'sealed' cultures. The primary foundation for Huntington's argument on the "clash of civilizations" after the Cold War is that there is not a single country to which American allied nations could rally against in a bi-polar construct. Huntington's perspective is based on American bias on the danger that Communism posed through the Soviet Union as an example of the new Arab threat: During the Cold War global politics became bipolar and the world divided into three parts. A group of mostly wealthy and democratic societies, led by the United States, was engaged in a pervasive ideological, political, economic, and, at times, military competition (Huntington, ,p.21). The criterion for this belief is based on the American view that the conflict with the Soviet automatically created a situation in which they became the two dominant forces and the rest of the countries allied themselves on either side based on whether they followed a capitalist or communist ideology. However, America's identity as a democratic society with immense wealth that had to subdue poorer communist societies is often generalized through Huntington's "triumphalist" view of American domination. In fact, the harshly undemocratic nature of American hegemony in Latin America and other nation states presents a stark contrast to the idealized discourse of freedom and liberty that Huntington defines in the conflict between American and the Soviet Union. This fact is over-generalized in Huntington's view and supports a deliberately biased superiority of western civilization over the rest of the world before 1991. The first basis of Huntington's theory on Muslim culture as to the historicity of violence that was founded in its early beginnings does not hold ground considering that Judaism and Christianity also propounded the use of "the sword" to fight with one another and also against other religions. Surely, the comment made by George Bush about a "Crusade" against Muslim terrorism reveals the age-old Christian tradition of using military force in the name of Christ (Ford para.2). Although Huntington likes to compare Christ's seeming passivity to his enemies in the Christian faith, the United States (as a Christian nation) has certainly gone against the dictates of Christ's message by attacking Iraq without any evidence of WMDS. Similarly, the hollowness of the hybrid foundation for western

Site Distance Equation for Crest Vertical Curves Research Paper

Site Distance Equation for Crest Vertical Curves - Research Paper Example The elevation of various points of the curve gives the relative difference in the level at different points on the curve. Also shown in the figure are length of the curve, start of the curve and also the end of the curve. To provide easy movement of vehicles and also to smooth out the vertical profile the vertical curves are introduced at the intersection of the grades. Usually two type of vertical curves are used in the geometric design of roads. They are crest curves or summit curves and sag curves or valley curves. The crest curves have the convexity upwards and when a fast moving vehicle travels along the curve, upward action of the centrifugal force against the gravity and would relieve a part of the pressure on the tyres. This phenomenon would eliminate the discomfort experienced by the passengers wouldn't feel the discomfort while passing over these curves (Garber and Hoel, 2001). The process of aligning the vertical curves along the road is influenced by various factors like the vehicle speed, acceleration, stopping sight distance and comfort in travel (Wright and Dixon, 2004). The design of the summit curve is governed only by sight distance considerations. Though the circular crest curve is an ideal choice as the sight distance available throughout the length of a circular curve is constant most of the designs prefer parabolic curve. This is because the deviation angles in the vertical curves of highways are very small and between the same tangent points a simple parabola is congruent with a circular arc. In addition, easiness in computation of the ordinates besides the better rising comfort given by crest curves gives preference to parabolic curves (DRMB, 1993). When the parabolic crest curves are adopted the equation is given as y=ax2 , where a = N /2L. The N in the equation is the deviation angle and L is the length of the curve. Since the crest curves are long and flat , the length of the curve L is taken as equal to the horizontal projection. During the process of the design of the parabolic crest curves it is necessary to consider the stopping sigh t distance and overtaking sight distance separately. As indicated earlier, it is essential to provide sight distances atleast equal to the stopping distances at all points on the highways to avoid the accidents due to inadequate sight distance (Garber and Hoel, 2001). Figure 2 : The length of the crest curve is greater than the stopping side distance Length of the summit curves for stopping side distance. The two situations that need to be considered in the determination of length of the curve for stopping side distance (SSD) are (i) When the length of the curve is greater than the side distance (L > SSD) and (ii) When length of the curve is less than the side distance (L For L > SSD (Figure 2), the length of the vertical crest curve is given as ------------------ (1) Where, L is the length of the vertical crest curve in metre, S is the stopping side distance in metre, N is the deviation angle which is equal to algebraic difference in grades, radians or tangent of the deviation angle, H is the height of the eye level of the driver above the road surface in metre, h is the height of the object above the pavement surface in metre. The value of H

ASCE INFRASTRUCTURE REPORT CARD Essay Example | Topics and Well Written Essays - 250 words

ASCE INFRASTRUCTURE REPORT CARD - Essay Example All through the 20th Century, the nation’s leaders imagined large scale infrastructure plans that stirred the public and added to unprecedented financial growth. Much of that infrastructure is approaching the ending of its design life, and there are increasing problems with worsening across all public infrastructures. In order to build an infrastructure to serve the desires of the new century, there must be bold leadership and a convincing vision. We have to be certain to maintain and preserve the foundations that previous generations have set up for us. A new overarching advance is desired. The approval of the State’s surface transportation is an outstanding place to begin. From the above assertions, I believe that the consent is supposed to spotlight on four goals for the surface transportation: Sustainability, resiliency, and ongoing upholding must be an essential part of improving the state’s face transportation system. Since infrastructure is built or transformed, life-cycle cost analysis is supposed be performed to account for early construction, running, preservation, environmental, safety, as well as other costs sensibly expected during the life of the project, like as recovery before disruption by or manmade hazards or

Theories and research strategies in international politics Essay - 1

Theories and research strategies in international politics - Essay Example As a discipline of study, international politics can be studied with a scientific approach, but the nature of the complexity of society does not truly allow scientific parameters to fully encompass the issues involved. To decide whether international politics can be studied as a science, it is first necessary to define what constitutes a scientific study of a topic. At the end of the 19th century as the pursuit of science was beginning to be done according to modern standards, definitions of science were offered in order to more clearly ascertain the nature of scientific research. According to Michels (1880), science is created when three aspects of research are utilized. First one observes, then one records those observations, and finally one draws conclusions based on what has been recorded (pp. 383). The Popular science monthly (1872) defined science more simply as a search for real truth (pp. 226). Although, this definition is complicated by philosophies on what is ’real’ and what is ’truth’. development of an objective, consistent, documented system of knowledge based on rigorous systematic observations that lead to hypotheses that are then tested and refined (pp. 4). This definition defines science as the ability to observe and record something that will lead to a conclusion which is very similar to the musings of Michels on the topic. Science, in other words, is defined by the ability to research and draw conclusions about a topic. If this is the definition of science, then any topic that has an observable aspect can be considered a science. Therefore, the topic of international politics can be viewed from a scientific point of view because the activities that occur in the international political arena can be observed, recorded, and have conclusions drawn from those observations. According to Olson and Groom (1991),

In this task, you will explore the process of selecting a research Assignment

In this task, you will explore the process of selecting a research topic. You may use journal articles, scholarly books, and dis - Assignment Example University of Southampton: Mathematical Sciences: databases & indexes Two additional keywords i. Teaching methods ii. Curriculum Key words that yielded the most useful searches i. Misconception ii. Area and perimeter D. Annotated bibliography for five sources identified in your search. Carle, S. (1993). Student Held Misconceptions Regarding Area and Perimeter of Rectangles. Boston: University of Massachusetts. This source focuses on the misconceptions of students in relation to area and perimeter of rectangles. Carle (1993) describes that students enter classroom with personal schemas, anchored in their ideas and experiences, which impact on their interpretation, reception, and recollection of new information. The author’s essentially recommends that the teachers should understand the impacts of such schemas. The author observes that the students manipulate and apply information without difficulties in class, only to forget the content after a while. Consequently, misconceptio ns are entangled into schemas, hence obstructing with the reception of information. Furthermore, the author discusses a framework including Anderson's theory of memory, taxonomy of critical thinking dispositions and abilities, Ennis' definition of critical thinking and cognitive psychology. ... The author has explained how the process of identification starts with pre-test analysis, which has five misconceptions including spatial bias, Equality Assumptions, Conversion Conclusion, Increase/Decrease assumption, and Fallacy of multiples. Disclosure of different types of misconceptions has a direct implication on the current study, which primarily deals with the way such misconceptions affect students’ understanding of area and perimeter formulas. Also useful from this source are the several theories that the author has explained which can help teachers in establishing the process of getting rid of misconception as well as initiating education change – this information can help in formulation the solution and recommendation in the current area of study. Although this source has some very relevant information that relates to the current topic, its usefulness is somewhat limited because it was published two decades ago, and many things have since changed. Therefore, its relevance is subject to further investigations on the more recent studies, to find out if any substantial changes have occurred in connection with the author’s findings. The author concludes the thesis by noting that the multi-faceted framework is very useful in investigating ways of building lessons, while focusing on elimination of particular misconceptions. Furthermore, the author makes suggestions on the manner in which the current innovative educational methods can be improved to aid students in understanding of formulas and mathematics in general. I reacted very positively to this source, because I found its multi-faced framework of investigating students’

The work of one religious agency working for world development Essay Example for Free

The work of one religious agency working for world development Essay Christian Aid was established in 1945 when the Second World War was drawing to an end. A coalition of British and Irish Churches formed Christian Aid with an aim to aid as many people as possible who had been affected by the war. In 1948 the organisation decided it was in order to raise money for third world countries. Christian Aid has since expanded over sixty countries worldwide. Christian Aid recieves a majority of its revenue from the Governments of Ireland, Britian and The European Union (The EU) and also from the help of supporters and donators. 28% is recieved from fundraising and 34% is from Government grants. Christian Aid also holds many charity events such as sponsored walks and book sales. Its income comes up to à ¯Ã‚ ¿Ã‚ ½40 million per year through donations from members, supporters and the general public. Since the expansion in and over 60 countries, Christian Aid has managed to help different countries in many situations. An example would be when Christian Aid joined forces with The Madras Christian Council for Social Service (MCCSS) in India to help the people living there. Many residents had no jobs or practical skills to offer which meant they were not very rich and lived in poor conditions. The MCCSS have taken on life projects to provide countries like this with proper housing, healthcare, sanitation and education. Christian Aid also helps other countries such as; Cambadia, Ethiopia, India, Sudan and Uganda. In these battles Christian Aid helps with hunger and poverty. Christian Aid is not a group of Christians helping other countries. It is an organisation, started by the Churches, in which Christians and Non-Christians work together to help all in great need, whatever their religion, politics, colour or country. Christian Aid is religious because Christians concerned about the worlds poorest countries, founded it. Even though the founders of Christian Aid were Christians, all may join in its work, whatever their race or faith. The Christian faith provide a base for Christian Aid because Christians believe that God loves the world and everything in it. They believe God became a human in Jesus so that people could meet God in every human. Many Christians follow the example of Jesus. He cared for those whom never cared for him; he was a friend to those despised by others. An example of Christian Aid work would be campaigning. Christian Aid has argued that poverty is caused and often made worse, by the more developed countries such as Britain. An example of this would be that in past decades Western Governments and banks lent billions of pounds to developing countries who now, cannot repay the debts. Christian Aid argue that the interest that the poorer countries are having to pay on top of their debts, is draining the wealth out of these developing countries. So Christian Aid and many other agencies campaign to cancel these debts so that the poorer countries can concentrate on developing their countries without worrying about their on-growing debts. Overall, Christian Aid was founded to express the concerns of Christians towards those whom were facing hardship, hunger and war. Christian Aid has certainly fulfilled its initial cause and has moved on to aiding many more.

Eating Together The Culture Of Friday Family Dinner

Eating Together The Culture Of Friday Family Dinner Once in a few hours we think of food and chances are that we at least eat once per day. In the family setting food is easily accessible and for others it may be scarce because of the economy or the geography (Fieldhouse, 2008). At least, a large portion of families can afford what they want whenever they want while others must carefully plan on what they purchase. Nonetheless, no one can escape the biological need of food. This is to say that, everyone must eat at regular intervals whether the food is more or less nutritious. It is true that eating is a necessity of life itself but food also forms a crucial part of the cultural rituals and social relationships. Most importantly this paper addresses the family meal tradition as a symbol and material means of bringing family members together (Fieldhouse, 2008). Across different cultures and time, the aspect of food sharing is a universal medium that expresses fellowship in regards to the values of duty, sacrifice, hospitality and compa ssion. Food sharing is a gesture of friendship also symbolizing trust and interdependency. My family in particular views the Friday night dinner as a window into social bonding and relationship. As my father has always said, people you eat with define the members of your social group and the kind of food you share is a clear indication of the closeness of the relationships. For instance, there are coffee-breaks with colleagues, casual lunch or dinner with acquaintances, and of course informal dinner around the family table for family and friends. Perhaps a common picture that comes in our mind when it comes to the aspect of family dinner is a happy nuclear family with a mom, dad, and kids sitting in a nicely laid table. This is an image that perpetually describes my familys Friday night dinner. This is a tradition that my great grandparents firmly inspired as a cultural idea to be emulated as ultimate symbol of family stability and unity. This paper will look at the different roles of family members in the sustainability of Friday night family dinner examining the traditio n using the Freudian theory, the family theory, and ecological system theory. The paper also takes special considerations on the reflection of this tradition in regard to the influence on the future and its influence on the family. Family Dinner And Family Members The Purpose As a tradition, the family meal symbolizes a shared family life. Family dinner on Fridays in our family organizes the family bringing us together. This heavily contributes to our social well-being while providing predictable structure to our Fridays which is often psychologically reassuring. The success of family dinners depends on a number of factors such as the skills for preparing the food and food-buying (Fieldhouse, 2008). The appearance of the family table requires a lot of time and skilled activities that calls for both physical and mental decision making. In our family, everyone is involved in this activity; that applies to the food buying, preparations, laying the table, and serving. With our participation, it not surprising that the provision of this family meal is a symbolic demonstration that we care for our family unity and stability. This veers more on love, obedience, respect, and gratitude. From the shopping to table clearing, each family member participates in a resp onsible exercise that promotes solidarity in the family. For the longest time we havent experienced a family tension because we share a lot in our conversations at the dinner table. To The Parents During our family dinners my parents focuses on teaching us the way forward on behaviour and in particular civilized behaviour such as saying thank you and please. Excusing yourself before you the table, placing your elbows on the table, and talking on mouth full is normally discouraged. At this time, my parents taught us developmental skills such as manipulating chopsticks, literacy skills through family conversations when exchanging stories. This may seem sheepish but these are the basic fundamentals toward life and social interactions. During conversations, my parents learn more on our interests and attitudes. From these meals, my mother in particular gauges our moods and needs in the end help us solve our problems. My parents monitor the family and ensure that everyone attends to maintain the stability and unity in the family. To The children (Me) For the children the dinner table is crucial place for socialization (Fieldhouse, 2008). This is a prime setting for socialization concerning the norms and rules on family values, accepted behaviour, and expectations. From a nutritional perspective, the children learn what is considered acceptable; basically the foods and non-food. From the family dinners my siblings and I have learned manners and restraints on behaviour that the wider world requires. Through family conversations we learned of our parents attitudes and interests in relations to the world. We always help our mother prepare for the family dinner. As the eldest, I helped my mother prepare the foods and especially the vegetables and desert while my younger siblings have always prepared the table. Though a happy family, we have our setbacks. At the end of the day family members who are already tired after a busy day at work or school and probably maybe irritable meet for a family meal. Discord may arise perceived at the table maybe because of the unacceptable behaviour and injustices. Refusal to eat, complaint on bad cooking or lack of gratitude on what was served on the table are some of the things that can lead to these discord at the dining table. This can turn the peaceful mealtime into battlegrounds were verbal arguments are used as weapons which leads to a resentful silence. Therefore, family dinners have many positive virtues that are occasionally fought with difficulties and negative outcomes which greatly depend on the parenting styles. The Examination Freudian Theory Of Defense Mechanisms In psychology, Freuds input cannot be discredited in the psychodynamic theory. Even though people are no longer believing and utilizing many theories and conclusions, the basis of psychodynamic theory still form a role in theories in psychology. Frauds ego defense is one of the last remaining theories. This is also known as defense mechanism said to actively operate without the consent of the person. These defenses are significantly important when dealing with individuals inter threats. Typically, the ego defense pacts with the thoughts that are unconsciously threatening. Denial. This is perhaps the best known defense mechanism that describes situations where individuals are unable to acknowledge the obvious or face reality. This is the outright refusal to recognize what had happened or what is currently occurring. There was a time my brother and I boycotted the Friday family night dinner and we were hit the movies instead. This started bothering us as we kept thinking of the freshly made lasagne and the family conversations. We were defending ourselves from the happening of our family tradition but the realty soon checked in and we were unable to hold it anymore. Repression. On its basic form, this mechanism is self explanatory. The mechanism acts to keep the information away from the conscious awareness. Keep in mind that memories do not just disappear but they tend to continue influencing our behaviour in the future. For instance, my family and I have repressed memories of shared meals since my childhood which I intend to pass on to my kids. Fixation. This is the stunted movement that individuals feel between psychosexual stages when they experience excessive anxiety and frustration in regards to the next stage of progression. The individual remains fixed on a particular stage. My family and I are fixed to our Friday night dinner and the values it carries. This is a legacy that has been there since the times of my great grandparents. Displacement. This involves taking out the feelings, frustrations, and impulses on less threatening people and objects such as the spouse, pets, and children. A good example to this form of defense mechanism is displaced aggressive that would otherwise lead negative consequences such as urging with the supervisor and instead expressing the anger to people who are less threatening. I remember there was a time that my father had a bad day at work possibly from the pressures from the upper management passing this bitterness to us at the family table. The Theories Ecological Systems Theory (Human Ecology Theory) This theory states that the development of the human beings is inclined to the various types of ecological systems. Urie Bronfenbrenner formulated this theory to explain why we normally behave differently comparatively to how we behave in the presence of our family, work or at school. The human ecology theory accounts that throughout our lifespan we encounter dissimilar environments therefore influencing the way we behave in degrees that vary. These environments are: Micro system. This is the environment setting that we directly have in life such as the parents, friends, teachers, neighbours, and people who surrounds us. We directly have social interaction with these social agents in this setting. In this system, individuals are not passive recipients in regard to experiences, but interactive in the establishments of the social settings. In the course of the family dinner we interact with each other in the establishment of a harmonious family setting. Mesosystem. This involves the interaction of Microsystems in an individuals life. In other words, a work-related experience can be connected to the family experience. For instance, from the family dinners, my parents have taught me civilized manners and respect for others which have helped me establish positive attitude toward by siblings, peers, and teachers. This has also made me feel wanted by people who are actively involved in my life. The exosystem In this system there exists a link where an individual does not have any actively involving role and the context where he or she can actively participate. I am attached to my father than my mother and a few ago my father got a promotion and here and then he was travelling to Africa for a few months for work for several months. We all missed our father and during our Friday night dinner my mother spearheaded and listened to mealtime conversations sometimes she was supportive and sometimes she was not. In the end this made my bond with my even tighter because she was always there when my father was away. The macrosystem This is the actual culture of a person that involves the socioeconomic status of the individual, race, ethnicity, and most importantly the family. Being born in middle class family makes us hard workers and thus the reason why we meet as a family once in a week for dinner- Friday nights. The chronosystem This environment entails the shifts and transitions throughout our lifetime. This engages the socio-historical context influencing an individual. For instance, my great grandparents emphasized on family meals and culture that been passed over in different generations which has positively affected our lives, relationships and how we view the world. The family systems theory This is a theory that considers family as an emotional unit integrating systems thinking when describing complex interaction. For instance if there is anxiety among family members, the anxiety may escalate infectiously affecting all of them. And if this anxiety goes up, the connectedness of the members become stressful than comforting eventually making them feel isolated, out of control, and overwhelmed. Triangles `These are the basic units of stable relationships. These are a system that entails three-person relationships which is seen as the smallest building block of a larger emotional pool. There is no stability in a two-person system and therefore calls for a third party. This is because the tension keeps on shifting between two people is higher than the one involving a third person. When there is too much tension to be contained in one triangle it spreads to a series of interlocking triangles. This is what happens in our family dinner conversations. Sibling position In every family each sibling has a certain position which defines how the children will interact. This influences the childs behaviour and development which predictably have common characteristics. For instance, as the first born in my family i tend to gravitate the leadership position which makes my siblings the followers. During the family dinner meal, my siblings look at me to tell them what to do if i am the one preparing the meal.- who to prepare what or even shop. Differencing This is the capability of separating thinking and feelings. Undifferentiated individuals can separate the way of thinking and the feelings because their intellect is controlled by the way they feel. Thinks makes them not to think rationally while at the same time they are unable to differentiate their feelings form others. Therefore, differentiation is the abily to free yourself from the family, the realization of your involvement in a conflict and not blaming others, and being able to relate with others at emotionally. At times during our dinner times conflicts may arise but we have always solved it before it escalates. We admit to our faults and forgive each other which make us differential. The Reflection On The Tradition (1 page) Is it positive or negative? As a socially integrative function, a share meal brings people together in a web of reciprocal obligations and shared social relationships. Well, we suppose can say that one important aspect that brings people together is a family meal and if people do not gather for this family meal then the crucial weft of the family is sent to abyss (Fieldhouse, 2008). As a routine tradition, Friday family dinner has been most frequent planned ritual in our family which normally take place in our family house. The understanding over time The family meal and dinner in particular has come to represent the dynamics of the family and overtime generations are lamenting on its demise. As early as the 1920s, people were expressing worries on how the leisure activities such as the invention of the car came undermine the value of the family meals (Fieldhouse, 2008). In the times of change, family meals represented stability and perhaps the lament of the lost family may actually be the reactions to feared change in the arrangements and structures of families. The influence and the future In the olden days, dinner was seldom as a ceremonial event (Nancy, Carolina, Time, 2006).