Marketing Plan for Nissin Foods - 1701 Words

BUS205 Marketing Management Individual Written Assignment Marketing Plan for NISSIN FOODS Name: Tai Kwong Fai Sam Student No.: 1191650 As we all know, NISSIN Foods (æâ€" ¥Ã¦ ¸â€¦Ã© £Å¸Ã¥â€œ ) is the first company in the world to make instant noodles and the oldest and largest manufacturer of instant food in Japan.. But, time flies and everything has changed. Since the market of instant noodles has changed a lot, NISSIN is facing some challenges. Thus, NISSIN Foods have to change their marketing strategy if they want to maintain their success. In this essay, I will focus on the instant noodles strategy for NISSIN Foods in the next five years. Background NISSIN was established in 1958. It established their most popular brand Demae Ramen and manufactured the†¦show more content†¦The relationship between the distribution place and the sales volume is very close. SWOT Analysis 1. Strength NISSIN is the first company in the world to make instant noodles which has 52 years experience in producing instant noodles and its trusted image has been deeply-rooted all over the world because of its quality products. Thus, there are a number of loyalty customers for NISSIN. Nowadays, instant noodles are nearly a necessary for every family. So, we can observe that when many households go to supermarket, instant noodles must be one of the items that they would buy. So, it is a guarantee of the sales volume of NISSIN because of its trusted image and the excellent product. 2. Weakness Weak strategic planning would be the weakness of NISSIN. Nowadays, more and more people are becoming healthier conscious. When they choose food to eat, they would like to take health into consideration. So, they may have negative attitude towards instant noodles because of recent reports. SAUTAO is the one manufacturer producing non fried instant noodles which can cater different customers’ need. There are no non fried instant noodles produced by NISSIN in the market. So, there are some customers that NISSIN did not target. The management of NISSIN does not change the marketing plan. So, although the sales volume of NISSIN is flatten in recent years, it would not have a new breakthrough. Weak strategic planning is the main reason. 3. Opportunities Nowadays, there are more and moreShow MoreRelatedCultural Differences and Global Marketing2042 Words   |  9 PagesCultural differences and global marketingCultural differences and global marketing The progress of humanity and human beings can be attributed to one important factor and that is the strong capability of human beings to understand and adapt to cultural differences. Respecting cultural differences has brought the human beings close together and has tied them in a strong bond. 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Annotated Bibliography - 1469 Words

Annotated Bibliography Tyre, Peg. The Writing Revolution. The Atlantic. The Atlantic, Oct. 2012. Web. 20 Feb. 2013. The writing Revolution is written by Peg Tyre, who is the director of strategy at the Edwin Gould Foundation. He describes an education reform the occurred at Dorp High School, a school which otherwise may have been closed due to poor academic performance. The schools leader, Deirdre DeAngelis, drastically reformed the school’s curriculum and teaching methodology. The faculty, using DeAngelis’ methods, achieved significant success in improving their student’s academic achievements. They did so by focusing on the fundamentals: analytical and structured writing. In the article, Tyre describes the case of†¦show more content†¦Annie doesn’t give cite specific findings or representative data. However, she does list three studies, where further information can be found. Beard, Roger, and Andrew Burrell. Investigating Narrative Writing By 9–11-Year Olds. 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Benefits of Feedbacks for Exponential Growth of Any Business

Question: Discuss about theBenefits of the Interpersonal Skill of Feedback in the Workplace. Answer: Introduction The practice in which people exchange information, meaning, and state of mind through non-verbal and verbal messages and which is face-to-face message is what is referred to as interpersonal communication (Beebe et al., 2014). Interpersonal communication is how the language is conveyed and the nonverbal communications sent in a tone of gestures, facial expression, and body language. Interactive Communication Skill of Feedback Whenever people are communicating, the listeners will respond to the message delivered to them. The response of the audience enables the speaker to learn how the audience received the message. The message from the recipients which allows the speaker or the sender to know how accurately the message was received is referred to as a feedback. Feedback could either be in the form of facial expression, in which the audience respond by using facial expressions or in the verbal form in that listeners respond by commenting (De Janasz et al., 2014). For instance, when the audience does not understand what the sender is conveying, the audience will show through facial expression. Also, when the audience is clearly and accurately getting and interpreting the message, their facial expression will point out. Benefits of the Applying Interpersonal Communication in the Workplace The interpersonal communication skill of feedback is very crucial at a place of work. The employees and the managers ought to have effective feedback skills. For instance, the employees must show the manager that they have not understood the directions given or offered to perform an individual task. The worker should signify any misunderstanding through verbal feedback (Baker et al., 2014). Verbal feedback is more effective in that the sender repeats instructions immediately. Conclusion Interpersonal communication skill is the process in which people exchange information face-to-face. One of the interpersonal skill is feedback, which is the way the audience convey the message to the sender on how they have received the communicated message. Feedback is crucial in the workplace because it enables a fast flow of work. Reference List Baker, A., Perreault, D., Reid, A. and Blanchard, C.M., (2013). Feedback and organizations: Feedback is good, feedback-friendly culture is better.Canadian Psychology/Psychologie canadienne,54(4), p.260. Beebe, S.A., Beebe, S.J. and Redmond, M.V., (2014).Interpersonal communication: relating to others 7th edn, Allyn and Bacon, Boston. De Janasz, S. C., Crossman, J., Campbell, N., Power, M. (2014).Interpersonal Skills in Organisations(2nd ed.). North Ryde, N.S.W.: McGraw-Hill.

Martin King And Malcolm X Essays - Counterculture Of The 1960s

Martin King And Malcolm X Martin Luther King and Malcolm X two men vying for the same outcome but each at opposite sides of the spectrum. King was raised in a comfortable middle-class family where education was stressed. On the other hand, Malcolm X came from an underprivileged home. He was a self-taught man who received little schooling and rose to greatness on his own intelligence and determination. Martin Luther King was born into a family whose name in Atlanta was well established. Despite segregation, Martin Luther King's parents ensured that their child was secure and happy. Malcolm X was born on May 19, 1925 and was raised in a completely different atmosphere than King, an atmosphere of fear and anger where the seeds of bitterness were planted. The burning of his house by the Ku Klux Klan resulted in the murder of his father. His mother later suffered a nervous breakdown and his family was split up. He was haunted by this early nightmare for most of his life. From then on, he was driven by hatred and a desire for revenge. Each mans childhood upbringing I believe was responsible for their later assault on Civil Rights Both men ultimately became towering icons of contemporary African-American culture and had a great influence on black Americans. However, King had a more "positive" attitude than Malcolm X, believing that through peaceful demonstrations and arguments, blacks will be able to someday procure full equality with whites. Malcolm X's despair about life was reflected in his angry, pessimistic belief that equality is impossible because whites have no moral conscience. King basically adopted on an intergrationalist philosophy, whereby he felt that blacks and whites should be united and live together in peace. Malcolm X, however, promoted nationalist and separatist doctrines. For most of his life, he believed that only through revolution and force could blacks attain their rightful place in society. Both X and King spread their message through powerful, hard-hitting speeches. Nevertheless, their intentions were delivered in different styles and purposes. "King was basically a peaceful leader who urged non-violence to his followers. He traveled about the country giving speeches that inspired black and white listeners to work together for racial harmony." (pg. 135, Martin Luther King Jr. and the Freedom Movement) Malcolm X, for the most part, believed that non-violence and integration was a trick by the whites to keep blacks in their places. He was furious at white racism and encouraged his followers through his speeches to rise up and protest against their white enemies. After Malcolm X broke away from Elijah Mohammed, this change is reflected in his more moderate speeches. Malcolm X and Martin Luther King's childhood's had powerful influences on the men and their speeches. Malcolm X was brought up in an atmosphere of violence. During his childhood, Malcolm X suffered not only from abuse by whites, but also from domestic violence. His father beat his mother and both of them abused their children. His mother was forced to raise eight children during the depression. After his mother had a mental breakdown, the children were all placed in foster homes. Malcolm X's resentment was increased as he suffered through the ravages of integrated schooling. Although an intelligent student who shared the dream of being a lawyer with Martin Luther King, Malcolm X's anger and disillusionment caused him to drop out of school. He started to use cocaine and set up a burglary ring to support his expensive habit. Malcolm X's hostility and promotion of violence as a way of getting change was well established in his childhood. Martin Luther King lived in an entirely different environment. He was a smart student and skipped two grades before entering an ivy league college at only the age of 15. He was the class valedictorian with an A average. King paraded his graduation present in a new green Chevrolet before his fellow graduates. He was raised in the perfect environment where dreams and love were generated. King and X's childhood's are "a study in polarity." (pg. 254, Reflecting Black) Whereas, Malcolm X was raised in nightmarish conditions. King's home was almost dream-like. He was raised in a comfortable middle-class home where strong values matured his sense of self-worth. Sure, many have admired Malcolm X and Martin Luther King for the way that they preached. "Both King and Malcolm X promoted self-knowledge and respect for one's history and culture as the basis for unity." (pg. 253, Reflecting Black.) Other than the fact that they were similar in some ways, they also had many differences